Friday, November 30, 2007

Selling the Value of Mobile Learning

The second session of today's e-Learning Guild's Strategies and Techniques for Implementing Mobile Learning today was titled Selling the Value of Mobile Learning presented by Joshua Byrne of Adayana. The main message that Joshua delivered was twofold: 1) make sure that the learning opportunity you are proposing to address with mobile learning is an appropriate venue for mobile learning, and 2) It's easier to implement if you are only creating for a consistent (which I take to mean a single) platform.

He talked more about the shortcomings of m-learning, such as:
  • the difficulty of deploying to multiple platforms because of their inconsistency in how they render the end product
  • need to keep visual elements to a minimum and time to interact with the learning short because of the difficulty of staring at the small smart phone screen for a long time.
The key to selling m-learning is to identify the "killer app" that will make learners migrate to using mobile learning. He defined killer app as that element of a technology that people will adopt because of its convenience. Examples he offered included spreadsheets within the desktop computer environment and the ability to make phone calls anywhere drove people to quickly adopting cell phones.

And when you recognize that killer app you have to be sure it solves an important problem; and then you explain the solution using an anecdote that will make it understood. He also recommended having a proof of concept so that the person you selling the idea to can actually try it. Not only does this demonstrate the usability of the m-learning tool, but it allows the customer to see the hardware that would deliver the learning in action.

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