The social web trend is more or less complete. Oprah's gone Twitter, your co-worker has a MySpace problem, and if your parents aren't bugging you with Facebook movie quiz invites, they probably will be by the time you're done reading this. People are flocking to these sites in record numbers, as Facebook now boasts over 200 million users worldwide, and Twitter has grown 3,000 percent since last year. But for the social web to evolve into its final stage and take flight, the walls that separate these services, their users and everything they create will have to come down.
The article then suggests that once again we are building silos that restrict communications.
Leo Laporte, a broadcaster who runs the popular TWiT network of technology podcasts, calls the phenomenon "the social silo," and he doesn't think it can last much longer. "People are pouring all this content and value into individual sites," says Laporte, "but they aren't going to want to keep dealing with Facebook, and Twitter, and FriendFeed, and whatever is next." Laporte and Owyang agree that in order for the social web to move forward, the separate ecosystems which make it up need to unite.
Of course the assumption that we all want to share with one another is just that an assumption, one predicated that we desire to be of one herd that is in constant communication.
Creative Commons photo from Eggman’s Flickr photo stream.