Thursday, June 04, 2009

The Social Media Gender Gap

Business Week has a fascinating report that instructional designers should keep in mind before floating Web 2.0 ideas to a customer. In the article The Social Media Gender Gap suggests women are more apt to adopt web 2.0 applications then men.

It's no shock that men and women act differently online, just as they do in everyday life. The Web is an extremely social medium, and Web 2.0 is all about being social. Traditionally, men are the early adopters of new technologies. But when it comes to social media, women are at the forefront. At Rapleaf we conducted a study of 13.2 million people and how they're using social media. While the trends indicate both sexes are using social media in huge numbers, our findings show that women far outpace the men.

Hat tip to MetaFilter community blog which also points to articles that Twitter appears to be the one social media that is dominated by men.

Creative Commons Flickr Photo from Kanaka’s Paradise Life.

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