A fascinating piece on the role of social media (blogs, wikis, twitter, etc.) in the corporate world. Key nugget:
Social media is not so much about direct influence of revenue, but more of a market optimizer - which DOES impact revenue. Current revenue streams AND future opportunities. Essentially social media aids in making markets more efficient with pervasive communication, connectivity and real-time transaction capabilities. Its a fundamental change in market mechanics.
Read it all.
del.icio.us Tags: socialmedia,social networking
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