So I'm reading the book Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath and its leaving my mind a whirl of ideas and possibilities. The main premise of the book is that to make ideas stick you must craft a message that the listener can easily recall through the use of metaphors that they can relate to and can be easily recalled. But I digress.
While reading the chapter on developing messages that are concrete in which the authors argue that you can reach more people with concrete ideas rather than abstract notions, I have another aha! moment. I seem to be having a lot of these lately. As you may or may not be aware I have been laboring to figure where I, as an instructional designer, fit into a world where informal learning seems to be the future.
Then it came to me. Maybe it was a result of watching the latest episode of Dr. Who the night before, an episode called The Shakespeare Codes, that instructional designers need to learn to be Bards, to tell concrete stories that convey the Subject Matter Experts' abstractions. Some stories can be minute mysteries while others can be longer opuses. The key is that the learner can access them at any time without jumping through a lot of LMS hoops.