Saturday, September 02, 2006

External Elearning

Most elearning created by elearning houses are destined for the training of employees, to help them to perform their jobs better. But what about the public? I don't know how many times I have purchased a product and when I went to review the user's guide it was impossible to read because the print was so small.

So instead I stumble along and learn how my camera works by trial and error. So it was interesting to read this little article that was posted on the web by the Financial Standard of Australia titled Intelligently designed elearning boosts sales.
“Traditional eLearning programs are excellent for keeping finance professionals in touch with new compliance requirements and products, but the technology is now playing a greater role in branding and sales,” said David Becker, senior eLearning consultant with IT consulting group iFocus.

Branded eLearning has emerged from marketing departments as a way of influencing consumer decision-making, building trust and establishing a brand as an ‘authority’ in its category, according to Becker.
Well this got me thinking. If marketing can use elearning to help customers make purchasing decisions, why can't businesses go a step further and offer online elearning tools to help people use their products after the purchase? It would go a long way to build brand loyalty and with new Web 2.0 technology it does not have to be expensive.

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